Sini.

For brands

The numbers, unvarnished

Everything on this page comes straight out of my own account analytics. Updated August 2026.

Reach

Ten million plays in 90 days

With 224,000 followers. That's 44 times my own audience, where the norm for accounts my size is somewhere between 2 and 5. And 84.4 % of those plays reach people who don't follow me.

10,001,195Plays in 90 days
5,965,331Unique viewers
84.4 %Reach non-followers
5.5 %Engagement per viewer

Instagram data, 14 May to 11 August 2026.

Audience

Spain and Latin America, unevenly split

I'm not a Spain-only creator. One in four of my followers is in Spain; the rest are mostly in Mexico, the United States, Colombia and Venezuela. If you sell on both sides of the Atlantic, that matters.

Spain

26 %

Mexico

19,5 %

United States

10,2 %

Colombia

7,1 %

Venezuela

5,8 %

Rest of the world

31,4 %

Age

13–17

0,9 %

18–24

7,1 %

25–34

27,7 %

35–44

33,5 %

45–54

20,4 %

55–64

7,4 %

65+

3,1 %

81.6 % are between 25 and 54, and only 0.9 % are under 18 — no complications with advertising restrictions aimed at minors.

Gender

Men

70,5 %

Women

29,5 %

My audience is mostly male. I say it plainly because I'd rather lose the job than have you find out afterwards.

Fit

What works well with me

Men and women aged 25 to 44, Spanish-speaking, across Spain and Latin America. With that in mind, the categories where my content fits naturally:

  • Technology and electronics
  • Apps and digital services
  • Games and peripherals
  • Food and drink
  • Travel and tourism
  • Languages and learning
  • Telecoms
  • Nordic brands entering the Spanish-speaking market

I've already worked with Halara, Delfy Cosmetics and Boho & Slow.

Formats

How we can work

Integrated video

Your product inside one of my own formats, told my way. It works best because it doesn't look like an ad — it isn't shaped like one.

Discount code

Tracked, so you can see exactly what the collaboration brought in.

Sponsored stream

Two or three hours on Twitch with your brand genuinely present, not a little flag in the corner.

Two-language campaign

I can run the same campaign in Spanish and in Finnish, reaching two separate audiences.

Also worth knowing

A couple of other things

  • I'm a professional make-up artist and photographer, so I produce the material myself and it looks good.
  • Twelve press appearances between July 2024 and May 2026, across nine outlets in Spain and Finland, including a television interview.
  • I published a book, «Finés a lo loco», and I run my own merch store.
  • I moderate my communities. No cesspit in the comments of your campaign.

Write to me and let's talk

Tell me what the product is, what you want out of it and by when. You'll be talking to me, not an agency.

siniagent@gmail.com